01
Your dog is already eating raw, cooked or home-prepared food
…but you’ve never really known whether the whole diet balances nutritionally when everything they eat is added together.
The next step after your consultation
Your dog’s diet, properly formulated around them.
We’ve already done the investigating. We know your dog’s history, what you’ve tried, what they’re currently eating and where the important concerns sit.
Sometimes the next step isn’t months of ongoing investigation. It’s making sure the food going into their bowl every day is actually built around what their body needs.
Our Complex Case Diet Formulation takes everything we’ve discovered, and turns it into one precise, practical home-prepared recipe for your dog, nutritionally assessed against FEDIAF guidance and considered alongside their individual health history, tolerances, supplements and veterinary care.
Already had your Complex Case Consultation? You’re in the right place.
Haven’t opened your dog’s case with me yet? You need to start with a Complex Case Consultation initially.
Haven’t opened your dog’s case with me yet? You need to start with a Complex Case Consultation initially.
This isn’t another consultation.
We’ve already opened the case to investigate your dog’s dietary dilemmas. We’ve talked through the wider picture, looked at what matters and joined the dots.
The formulation is the ‘technical work’ that comes afterwards.
This is where I take the information we’ve gathered and work behind the scenes to calculate, build, rebalance and design an actual home-prepared recipe for your dog, right down to the quantities going into their bowl.
It’s time for less talking about your dog’s diet, and more ‘working out exactly what that needs to look like’.
Good ingredients don’t automatically make a balanced diet
You can be feeding really thoughtfully and still have gaps.
Fresh meat. Vegetables. Oils. Natural supplements. Foods your dog genuinely enjoys…
And none of those are bad choices.
The difficulty is that good ingredients don’t automatically add up to a nutritionally balanced diet when they’re combined.
A home-prepared bowl can contain plenty of beautiful fresh food while quietly falling short on calcium, trace minerals, vitamins, essential fats or other nutrients your dog needs consistently over the long term. It can also provide much more of certain nutrients than your individual dog actually needs.
That matters even more when we’re working with an older dog, previous abnormal results, an existing health condition or another reason why generic feeding advice just isn’t precise enough.
My job isn’t to tear apart everything that’s already working. Wherever possible, I keep the foods your dog enjoys and tolerates, then properly build the nutritional foundations around them.
This is the right next step for you, if…
02
Your dog’s health changes what “a healthy diet” needs to look like
Age, diagnosed conditions, previous blood or urine results, medication, supplements or ongoing veterinary management may mean that a generic feeding plan isn’t enough.
03
Your dog is relatively stable, but just needs some help
We’re not trying to unravel constantly changing symptoms. We know enough about your dog to build something practical and appropriately considered.
04
Your dog doesn’t need months of 1:1 case management
They need the diet itself properly calculated, with the option to check back in with me later if and when it’s useful.
If we still need to experiment, introduce foods carefully, monitor changing symptoms or learn more from your dog before a settled long-term diet makes sense, I would recommend the Wellness Revival 6-month partnership instead.
If you’ve already had your Complex Case Consultation, you won’t be left guessing which route fits. I’ll have recommended the one I genuinely think your dog needs (and it’s probably this one, if you’re here!).
Ready to continue?
You can secure your dog’s formulation, then you’ll be taken straight to the Diet Details Questionnaire.
What we’ll do
You’ve already completed the investigation stage. From this point, the process is straightforward.
01
Choose to continue with your dog’s formulation
When you’re ready, you’ll complete the £198 one-off payment for the Complex Case Diet Formulation. This secures the formulation work and takes you straight to your Diet Details Questionnaire.
02
Complete your Diet Details Questionnaire
I already know your dog’s wider story from our Complex Case Consultation, so this isn’t about repeating everything we’ve already covered.
I’ll ask you to confirm the practical details that matter when a recipe is being calculated: your dog’s exact current weight, precise products and quantities, extras, supplements, dosing schedules and what genuinely passes their lips during an average week (treats included!).
03
I review everything we’ve already learned
I go back through your dog’s Complex Case file and bring together the relevant health history, current feeding, known tolerances, veterinary recommendations, supplements and nutritional priorities we’ve already identified. You do not start again from scratch.
04
I calculate the nutritional targets that matter for your dog
I work out an appropriate energy starting point and assess protein, fats, essential fatty acids, amino acids, vitamins and minerals alongside your dog’s life stage and individual circumstances.
05
I build, test and rebalance the recipe
This is the technical bit. I work through ingredient amounts and combinations until we have a recipe that makes nutritional sense and remains realistic for you to prepare and your dog to eat.
06
I review the supplements already going into the bowl
Supplements are considered as part of the overall picture. I’ll look at what your dog is already receiving, what remains genuinely useful and where unnecessary duplication or nutritional gaps exist.
07
I create your finished written formulation and summary
You’ll receive the exact ingredient quantities, feeding guidance, preparation notes, practical instructions and the reasoning behind the key nutritional decisions, together with an easy-read Nutritional Formulation Summary.
08
We walk through it together
Once the plan is ready, you’ll receive your invitation to book the included 30-minute Formulation Handover Call so I can explain the finished recipe, answer your immediate questions and make sure you feel confident putting it into practice.
Important: Where prescribed treatment is relevant to nutrition, it is considered alongside the formulation and following your veterinarian’s guidance remains paramount.
What lands in your inbox
One properly considered formulation, written so you can actually use it.
Canine Nutrition Coach
YOUR DOG’S PERSONALISED DIET FORMULATION
Exact daily ingredient quantities
Practical batch-preparation quantities
Feeding and calorie guidance
Preparation and relevant cooking notes
Supplement notes where relevant
Transition guidance
Ingredient and sourcing notes
Your Nutritional Formulation Summary
Key health-specific nutritional rationale
Invitation to book your 30-minute Formulation Handover with Isobel
Balanced using nutritional guidance, not guesswork.
I formulate your dog’s recipe using FEDIAF nutritional guidance as the reference framework, looking beyond the ingredients themselves at the nutrients the finished diet actually provides.
That means assessing the recipe across energy, protein, essential amino acids, fats and fatty acids, vitamins, minerals and the balance between key nutrients such as calcium and phosphorus.
But formulation isn’t simply aiming for a target amount of each nutrient.
Your dog’s age, health history, veterinary findings, medication, current tolerances and the foods that already work well for them all influence the decisions I make when building their recipe.
Where there’s a good reason to adjust a standard nutritional target around an individual dog, I’ll explain what I’ve done and why.
Important: Canine Nutrition Coach provides nutritional and wellness guidance alongside veterinary care. This service does not diagnose, treat or replace veterinary management. Where a veterinary result, diagnosis or clarification could materially change the nutritional approach, I may ask you to obtain that information before I finalise the formulation.
When will my formulation be ready?
Once you’ve purchased your Complex Case Diet Formulation and completed your Diet Details Questionnaire, I’ll check that I have everything I need to formulate accurately.
If there’s an outstanding veterinary result, supplement label or specific piece of information that could materially affect your dog’s recipe, I’ll ask you for that before I begin.
Step 1
Purchase + questionnaire
Complete your Diet Details Questionnaire so I have the exact practical information needed to formulate.
Step 2
7–10 working days
Once I have everything required, your completed formulation will usually be ready within 7–10 working days.
Step 3
Formulation Handover
You’ll receive the booking invitation for your included 30-minute handover so we can go through the finished formulation together.
You’ll receive your:
- Personalised written diet formulation
- Nutritional Formulation Summary
- Feeding and preparation guidance
Then we’ll arrange your included 30-minute Formulation Handover Call so we can go through it together and you can ask any immediate questions before putting the new diet into practice.
Please note: the 7–10 working day timeframe begins once I have all the information needed to formulate your dog’s diet safely and accurately.
Happy with how it works?
You can continue whenever you’re ready. There’s no ongoing contract or monthly fee attached to the formulation.
A balanced recipe works as a whole.
Your formulation is calculated using the specific ingredients and quantities written in your plan.
That means ingredients can’t always be swapped gram-for-gram without changing calories, minerals, vitamins, fatty acids or other parts of the nutritional balance.
If something needs replacing after your plan has been completed, just ask rather than guessing.
Straightforward Recipe Rebalance
£39
Where one practical ingredient substitution means the existing formulation needs recalculating, I can rebalance the recipe for £39.
If your dog’s circumstances have changed enough to require a genuinely different nutritional strategy or a substantially different recipe, I’ll explain what further work would be needed before anything is undertaken or charged.
Need me again later? I’m still here.
A Complex Case Diet Formulation is designed to give you something practical that you can confidently get on with.
You’re not paying in advance for weeks or months of support you may never use.
If you’d like to check in once your dog has been eating the new diet for a while, talk through updated results or simply ask some questions about how they’re getting on, you can book one of my standard 1:1 Coaching Calls for £39 whenever it’s useful.
1:1 Coaching Calls · £39 when you need oneWhy this, rather than the Wellness Revival?
Complex Case Diet Formulation
£198 one-off
- Best when we understand enough about your dog to build the diet now.
- Your dog is relatively stable.
- The main need is nutritional precision rather than ongoing investigation.
- You leave with one finished personalised recipe.
- Further private support is optional.
Wellness Revival Partnership
£544 · 6-month ongoing support
- Best when your dog has fluctuating symptoms and the issues are ongoing.
- Foods or supplements need careful staged introduction.
- We need to monitor responses and adjust direction over time.
- Your dog isn’t ready to swap straight to their long-term diet; slow, supportive changes are needed instead.
- Ongoing monthly support and tailored dietary guidance are included.
If you’ve already completed your Complex Case Initial Consultation, you don’t need to worry about choosing the right option. I’ll have told you which route I believe actually fits your dog, and why.
Questions before you continue?
Frequently asked questions
Can I purchase this without having a Complex Case Initial Consultation first?
Usually, no. The formulation is deliberately the second stage of the Complex Case pathway. I need to understand your dog’s wider picture before I can responsibly decide what their diet should be trying to achieve. If you haven’t opened your dog’s case with me yet, start with a Complex Case Initial Consultation.
Is this suitable for raw and cooked feeding?
Yes. Formulations can be built around an appropriate raw or home-cooked approach, depending on your dog’s needs, your preferences and what is realistic for your household.
Will I have to fill in another huge questionnaire?
No. You’ve already told me your dog’s story during the Complex Case process. The Diet Details Questionnaire is deliberately practical and specific. It is there to confirm the exact weight, brands, quantities, treats, supplements and dosing details that matter when I’m calculating the recipe, not to make you repeat the whole consultation.
Will you make me change everything I’m already feeding?
Not unless there’s a good reason. Where your dog is enjoying and tolerating their existing foods, I’ll usually try to retain as much familiarity as makes nutritional sense. The aim isn’t change for the sake of change. It’s to make the whole diet work properly.
Can my other dog eat the same recipe?
Not automatically. Your dog’s formulation is built around their own weight, life stage, health history and nutritional requirements. If another dog in your household can sensibly share the same base recipe, I can often tailor the quantities and nutritional balance for them at a reduced second-dog tailoring fee rather than starting the entire formulation process again. If their needs are different enough to require a separate nutritional strategy, I’ll explain that before any further work is agreed.
What if my dog won’t eat something in the recipe?
Tell me rather than swapping ingredients at random. Because the recipe has been balanced as a whole, replacing one ingredient can mean several nutritional calculations need adjusting. Straightforward Recipe Rebalances are £39 where an existing formulation simply needs recalculating around a practical substitution.
What if my dog’s blood or urine results change later?
Send the update through. If the new information doesn’t alter the nutritional strategy, you may simply want a £39 Coaching Call to talk it through. If it means the diet itself needs recalculating, I’ll explain what needs changing and any cost before further work is undertaken.
Does this replace my vet?
No. Nutrition can be an important part of supporting many dogs, but I work alongside veterinary diagnosis, medication and monitoring rather than replacing it.
How quickly will I receive the formulation?
Once I have the completed Diet Details Questionnaire and any information I genuinely need before I can calculate the recipe, I’ll usually complete the formulation within 7–10 working days. If I’m waiting on veterinary results or another essential detail, the working window starts once that information is available.
What support is included after the formulation is delivered?
You’ll have the 30-minute Formulation Handover Call so we can walk through the plan together and I can answer any questions you may have. Ongoing private support is not bundled into the price, which means you aren’t paying in advance for support you may not need. Instead, you can book Coaching Calls (£39) whenever you would like my advice.
Your dog’s case is already open
Now let’s build the food around what we’ve learned.
One properly calculated home-prepared recipe, built around your dog rather than a generic feeding chart.
£198 one-off
Continue with my dog’s formulationSecure payment · no ongoing commitment · additional support available only if you need it
Haven’t completed your Complex Case Initial Consultation? Start there first.