🌿 Welcome to our Superior Shop 🌿
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Pure, natural, no-nonsense support — for breeders, owners, and every dog in between.
Welcome to our Shop, home of our all-natural, Superior Supplement range. Carefully curated to support real dogs through real-world challenges, every product here is free from fillers, additives, and synthetic nonsense. Whether you're preparing your bitch for breeding, supporting a stud dog’s fertility, managing a post-whelp recovery, or simply looking to boost daily wellbeing — you’ll find what you need right here. |
Shopping Categories
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Explore the Superior Range
CNC Organic Wheatgerm Oil
Only a few left!
Rich in fatty acids, antioxidants, and other bioavailable nutrients, it’s a firm favourite for pregnancy and lactation routines — and just as popular among pet owners for general wellbeing and coat care.
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We proudly offer tailored advice, please fill in the details to complete your purchase.
CNC BEE READY Royal Jelly
Pre-breeding support, the natural way.
CNC BEE READY is a popular addition to fertility-focused routines - to support hormone balance, regular seasons, and general breeding condition. It’s also a popular pick for stud dogs ahead of semen collection or use at stud.
Backed by traditional use across species, and chosen by breeders who want to prepare naturally — without synthetic additives or messy liquids.
No fillers. No fluff. Just clean, freeze-dried, natural Royal Jelly in easy-to-feed capsules.
We proudly offer tailored guidance. Fill in the details below to complete your purchase and receive personalised feeding advice.
CNC BREEDING BOOST Natural Selenium
Only a few left!
A trace mineral with a powerful role in breeding health.
CNC BREEDING BOOST Natural Selenium is widely used by proactive breeders looking to optimise fertility and pregnancy outcomes. It’s particularly valued during the lead-up to mating, throughout pregnancy, and for supporting semen quality in stud dogs.
When paired with Vitamin E (found in our Organic Wheatgerm Oil), Selenium supports healthy cells, antioxidant function, and reproductive wellbeing. As demands for this nutrient rise in late pregnancy, many breeders choose to include it as part of their pre-breeding plan.
We proudly offer tailored advice based on your dog’s breed, weight, and intended use. Please complete the form below to receive personalised guidance with your order.
CNC Natural Folic Acid
Only a few left!
Trusted support for every pregnancy.
CNC Natural Folic Acid is a trusted choice for owners, as a vital part of any breeding plan — especially during the crucial early stages of pregnancy. It’s widely used to support healthy foetal development and is an essential go-to for responsible breeders to give developing puppies the best start.
Many dog breeds are at elevated risk of foetal developmental issues, look at our guidance table below to ensure you tailor your dog's feeding plan accordingly.
With no synthetic additives, binders or fillers, our Natural Folic Acid is designed to be gentle, absorbable, and easy to include in your dog’s daily feeding plan.
Please fill in the details below to complete your purchase and receive tailored guidance for your dog.
CNC Soothing Slippery Elm
Only a few left!
Your go-to supplement for wobbly tummies.
CNC Soothing Slippery Elm is a favourite among owners and breeders for supporting digestive calm during times of upset. It’s commonly used during the post-whelping period, the weaning stage, and when puppies or adults are adjusting to new environments or foods.
This natural plant bark powder is traditionally used to coat and line the gut with a soft gel-like layer, and it’s a store cupboard staple for many homes with dogs.
Please fill in the details below to complete your purchase and receive personalised feeding guidance.
CNC Natural Raspberry Leaf
With no fillers, additives, or nasties. One of the purest formulas available for owners looking to take a natural, tradition-led approach to seasonal and post-whelp support.
Please fill in the details below to complete your purchase and receive personalised feeding guidance.
CNC WHELP WISE Natural Calcium
Trusted post-whelp support for new mums.
CNC Whelp-Wise is a breeder favourite for the crucial weeks after whelping. Typically introduced once the last puppy has arrived, it’s used while mum is nursing to help meet the increased dietary demands of lactation — especially in large or high-risk litters.
Each capsule contains natural, food-grade calcium in a tummy-gentle, easily absorbable form. No syringes. No stress. No synthetic nasties.
We proudly offer tailored advice to suit your individual dog. Please fill in the details below to complete your purchase and receive personalised feeding guidance.
Super Stud Bundle
Only a few left!
Three powerful stud supplements. One simple routine.
The CNC Super Stud Supplement Bundle brings together our most trusted trio of fertility-focused products — designed to give your male dog the very best nutritional support in the lead-up to breeding.
Whether you’re preparing a proven stud or supporting a younger male’s first matings, this bundle offers a simple, effective routine to enhance semen quality and support reproductive health. Used by breeders across the UK, these high-quality, natural supplements are a go-to in any serious stud dog’s prep.
With a saving of over £10, this Bundle includes the ultimate trio of:
- CNC Organic Wheatgerm Oil - The superstar of natural oils £21.60
- CNC BEE READY - Pre-breeding support, the natural way RRP £22.10
- CNC BREEDING BOOST - Powerful player in breeding health RRP £22.15
Please fill in your dog’s details below to complete your order and receive tailored usage guidance to maximise his chances of producing a healthy litter.
Pregnancy + Puppy Worming (Screening) Kit
Only a few left!
A gentle, natural-first approach to worm control.
This easy-to-use screening kit helps you check for internal parasites in your bitch or litter — so you can make informed decisions without unnecessary chemical worming.
CNC FLOWTIME Natural Fenugreek
Only a few left!
FLOWTIME Natural Fenugreek is a trusted favourite among breeders during the early lactation period. It’s often included in the first week after birth as part of a natural recovery routine, especially if milk supply appears slow to settle or demand increases quickly.
Many owners keep it ready in the cupboard before their girl whelps, just in case a little extra support is needed in those crucial early days.Â
Please fill in the details below to complete your purchase and receive your personalised feeding guidance.
Holistic Breeding Bundle
The full monty - the ultimate natural bundle for a healthy breeding journey.
Carefully designed to cover every stage of the journey, from mating to milk, this best-selling bundle includes everything your girl needs to stay supported, nourished, and resilient throughout. No fillers. No guesswork. Just a full, holistic system trusted by breeders who want to do things right. Find more detailed information below.
We proudly offer tailored advice so please fill in the details below to add the item to your basket.Â
CNC Puppy Pack
Our certified Superior Breeder© Puppy Packs will have you stand out from the crowd of subpar breeders. Order your puppies' the ultimate puppy pack to send with them to their new homes! Give their new owners the tools they need (to learn to fish!) rather than the usual unpersonalised, generic toys and collars that will likely be upgraded and end in the bin...
Our Superior Breeder© Puppy Packs contain all the most holistic additions your puppies need to have the right start in life, whilst supporting their new owners to consider easy and holistic methods in the future!
Each Puppy Pack contains:
- Personalised Puppy Support Call RRP £39.00 with the Isobel the Canine Nutrition Coach founder, for the new owner to use at any time in the puppies' first 12 months. Save yourself the headache of answering painful or complex questions on feeding, nutrition and wellbeing and instead, ensure they are given expert and correct advice! A printable voucher certificate for the new owner to claim this free call.
- CNC Natural Slippery Elm RRP £19.80 - to soothe stressed and upset tummies which are only too common when a puppy moves home.
- CNC Organic Wheatgerm Oil RRP £18.80 - to support the transition of puppy coat to adult coat, as well as providing natural, broad spectrum nutritional benefits to support growth, healthy coat, skin fur and overall condition.
- Worm Screening Kit RRP £45.00 - encourage new owners to continue holistic care methods for their puppy
- New Puppy Worming Guide RRP £20.00 to explain the benefits of avoiding unnecessary chemical treatments and how to support their puppy’s longterm gut health proactively.
Worth over £140, enjoy a hefty saving of over £60 all whilst providing your puppies with the best puppy pack on the market! Upon placing your order you will be contacted for your litter's information and your Puppy Pack will then be on it's way - we recommend having this ordered 2 weeks prior to the puppies' leaving for their new homes.
For every 6 packs you purchase, get a free supplement to maintain your own dogs' health & wellbeing!
Worming (Screening) Kit
A simple, natural-first way to check for worms — at any life stage.
Avoid unnecessary treatments and make informed choices with this easy screening kit, suitable for dogs and puppies from 2 weeks of age.
Tailored guidance and certification included.
Whelping Bundle
Only a few left!
A natural support bundle to nourish mum during & after whelping. Aid your girl’s recovery with trusted natural tools to support milk flow, calm digestion, maintain balance, and rebuild strength. More detailed information can be found below.
We proudly offer tailored advice so please fill in the details below to add the item to your basket.Â
Coaching Call
Personalised feeding, breeding or wellness advice tailored to your dog. Book a 1:1 coaching call with Isobel the Canine Nutrition Coach to get expert, honest guidance on diet, fertility, pregnancy, whelping, or puppy care - all tailored to your dog's unique needs.
Once booked, you'll be emailed a link to choose your appointment time.
Natural Pregnancy Bundle
Only a few left!
Natural support from pregnancy to whelping.
Designed to support healthy development, hormone balance, and maternal condition — with our best-selling supplement combination, trusted by breeders from the moment pregnancy is confirmed.
With a saving of over £15, the Pregnancy Bundle includes:
- CNC Natural Folic Acid (Standard Pack) – Support for foetal development
- CNC Natural Raspberry Leaf – Uterine preparation
- CNC Breeding Boost Natural Selenium – Reproductive health & resilience
- CNC Organic Wheatgerm Oil – Implantation, condition & Vitamin E
See below for suggested uses.
We proudly offer tailored advice so please fill in the details below to add the item to your basket.Â
Preparation Bundle BITCH BOOST
Only a few left!
Three targeted supplements. One essential pre-breeding plan.
Our BITCH BOOST Preparation Bundle combines our most trusted fertility-focused supplements into one simple, effective routine. This trio is designed to support healthy reproductive function, hormonal balance, and optimal fertility ahead of mating — especially for bitches who’ve previously missed or need that little extra support.
Whether it’s her first mating or you’re hoping for a smoother start than last time, this bundle gives her the best support, naturally.
You’ll save over £10 compared to buying individually, with a curated trio of:
- CNC Organic Wheatgerm Oil - Natural vitamin E support RRP £21.60
- CNC BEE READY Royal Jelly - The fertility milk of nature RRP £22.10
- CNC BREEDING BOOST Natural Selenium - Pre-Breeding nutritional balance RRP £22.15
Please fill in your girl’s details below to complete your order so we can offer tailored usage guidance, based on her breed, weight, and mating plans to maximise her chances of success.
What our clients are saying...
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Review submitted on 9/6/25 by Alex
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"I was recommended the Bitch Preparation Bundle by my scanning lady as my girl was having split heats and bleeding every 3 months. Since having her on these supplements, she's finally had a healthy 6 month break between seasons and begun bleeding normally! We're finally going to breed her - thank you!"
⭐️⭐️⭐️⭐️⭐️ 5 Stars |
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Review submitted on 26/10/24 by Tracy
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"I bought the CNC Slippery Elm Bark for upset puppy tummies. I prefer natural approaches where possible and was really pleased within just a few doses it definitely helped to clear up the upsets in digestion! This is really a high quality product which can be easily administered. Thank you once again!"
⭐️⭐️⭐️⭐️⭐️ 5 Stars |
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Review submitted on 26/10/24 by Tracy
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"I was recommended this Selenium due constant misses or small litters (if we were lucky). This supplement (along with the others in the Bitch Boost Preparation Bundle) have improved our girls' ability to conceive and hold litters. We've also used Selenium on our stud boys (in the Super Stud Bundle) and have seen improved fertility too with these high quality products! Absolutely 5 stars!"
⭐️⭐️⭐️⭐️⭐️ 5 Stars |
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Review submitted on 2/10/24 by Caroline
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"I purchased your Bitch Preparation Bundle about two weeks ago as my bitch was 8 1/2 months since her last season I had heard about the benefits of your CNC Royal Jelly... and I have to say five days of giving her a sprinkle on her food and she has finally come into season so we can now start to plan when we breed her on her next season! I can't thank you enough for the help, I will be back to purchase more from you soon!"
⭐️⭐️⭐️⭐️⭐️ 5 Stars |
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Review submitted on 8/9/24 by Diane
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"Our Dachshund is very fussy with pills, but I found the CNC Natural Folic Acid powder capsules amazing to mix into her food. She took these with no problem and we had no clefts!"
⭐️⭐️⭐️⭐️⭐️ 5 Stars |
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Review submitted on 14/5/24 by Sarah
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"The Natural Folic Acid is fantastic, easy to administer and my girl happy to eat in her food! I would really recommend approaching Isobel the Canine Nutrition Coach, she went out of her way to talk things through in a detailed but understandable way - really helpful and reassuring for this first time!"
⭐️⭐️⭐️⭐️⭐️ 5 Stars |
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Review submitted on 23/2/24 by Jayne
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"After using the Natural Pregnancy Bundle, my bitch whelped 8 healthy strong puppies in three and a half hours smoothly with no drama, then I gave her the calcium supplement as well, I’m sure they helped her she had plenty of milk and was calm and settled throughout"
⭐️⭐️⭐️⭐️⭐️ 5 Stars |
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Review submitted on 19/02/24 by Judith
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"This Calcium was very easy to give in comparison to other brands I've used prior! - ⭐️⭐️⭐️⭐️⭐️ 5 stars!"
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Review submitted on 18/1/24 by Jackie
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"I’m very impressed with CNC Organic Wheatgerm Oil as my boy has always suffered with a bad belly, you know runny poos, but since he been on it his poo is normal! My girl is due her next season any time now, so I’m hoping it works on her too - only time will tell" .
"Very pleased to add, it absolutely did work! We had a really healthy big litter, thank you Isobel!" |
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Review submitted on 31/10/23 by Sara
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"I've never used Royal Jelly before but was recommended the CNC Royal Jelly by Isobel. I was amazed that my female come into season with 10 days of having the supplement. This totally exceeded my expectations. I was also thankful the female was receptive to a natural breeding who I had previously had to AI (and given the new legislation regarding AI I was super pleased with this). It's too early to pregnancy scan her, but I'm feeling hopeful. Her season was the most typical she's ever had and I assume it's due to the supplement that I will keep her on it until pregnancy is confirmed."
"She has since had a successful litter of 9 puppies!" |
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Review submitted on 31/10/23 by Alan
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"I was recommended by a friend to use the CNC Royal Jelly after one of my bitches were late coming in season . I ordered some (which didn’t take long to arrive) and followed the instruction to gradually introduce over 7 days. After 6 days of use my bitch came in season, only initially having a small amount, as was introducing gradually. I was really surprised how quick this product gave the desired results. I have recommended (and will continue to do so) this product and company to fellow breeders. I will be using this product again if needed and will also trial the other products."
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